The Search Engine Optimization industry was born from the exploding commercial and social Internet development movement of the early ‘90s. Just ten or so years ago, at the time of the ecommerce boom, businesses were only beginning to understand the increasing need for developing a marketable website – what is now the realm of the SEO company. No one seemed to talk much about what made for the most effective web sites – outside of easy page navigation, cool design, and fast-loading pages. That’s because few seemed to fully understand the depth and grandiosity of the potential. And most new web development firms were more than busy enough just building web sites without needing to care much if those sites were actually performing for their clients.

Let’s fast-forward through a history of the Internet. As the ecommerce boom rippled out across the world, hundreds of thousands of companies were literally online within weeks. Or maybe millions within months. Let’s just say it happened so quickly, nobody could keep track! (I’d be more than willing to revise this statement if anyone out there has a reputable source for precise data on the matter!) Anyway, it’s safe to say that today, there are millions upon millions of web sites out there. And today, if your business doesn’t yet have an website, you already know that you can barely exist outside the range of your own home community.

Significant Industry Development

Back in 1994, the United States had less than a thousand web design companies. Now, there are more than 40,000, and the affordable SEO services industry is widely anticipated to grow another whopping 20 per cent over the next two years. This is encouraging news, despite recent speculation among governments, small and large recession. Fueling the tremendous growth in the industry, essentially, is the relatively fast emergence of smaller web design companies, and the continued expansion of medium and large business selling virtually any sort of product you can imagine to the four corners of the Earth. Yet another factor in the success in the industry is the obvious drop in the cost of hosting fees.

The past decade has seen an incredible transformation in commerce, with the Internet driving e-commerce, led increasingly by more and more sophisticated web design. With the growth in e-commerce comes a natural curiosity about how to create web sites that can track visitor activity and report on commercial advertising results in much the same way as more traditional forms of marketing. In addition, web site owners also want to improve numbers of random searchers who are targeting their web site.

When a potential visitor goes to Google to find, let’s say, a big wrench, Bill’s Hardware wants to be the first company that comes up on the search engine results. This is where organic SEO comes into play. Search Engine Optimization is the art of establishing, for any given website, a higher ranking in the search engine results than their competitors.

A web consulting firm can help small, medium, and big companies improve their search engine rankings, traffic, sales, and overall profit. These firms can develop professionally customized SEO campaigns that guarantee results.