It is important to have heroes to look up to and one of my main is marketing wizard Jay Abraham.

In this article I want to explain why Jay Abraham has been so important to my thinking.

For many years Jay Abraham has been reported to be the world’s highest paid marketing consultant charging up to $40,000 for a ticket at one of his blockbusting conferences.

He has built up this amazing reputation based on remarkable success stories which have transformed businesses into massive money making machines.

The success of marketing wizard Jay Abraham is based on simple but powerful ideas which I will explain below:

1 The strategy of preeminence – the welfare of your client or customer must come first and must be reflected in everything you do. Once you accept the strategy of preeminence then you realise that you have to educate your customers about all the good things that you can do for them. You now owe it to your clients to make sure that they know all the great things you can do for them and that they understand the benefits.

2 Optimisation and upside leverage – Jay Abraham has taken the continuous improvement ideas from the Total Quality movement of Dr Deming and applied them to marketing to improve results by hundreds of percent

3 Funnel Vision v Tunnel Vision – many industries are characterised by firms all competing in the same way which Jay Abraham calls Tunnel Vision. They don’t see how other industries find new customers and then persuade the customer to become loyal and continue to buy regularly. But Jay Abraham recommends that you use Funnel Vision. Open yourself up to ideas from other industries and look for ways you can make it relevant to your customers As Jay Abraham says, if you are the first to use a particular tactic, it can have the power of an atom bomb.

4 The three ways to grow a business. You may think that there are many different ways to grow a business but Jay Abraham has boiled it down to just three generic ways to grow your sales.
a) Increase the number of customers
b) Increase the average value of each purchase
c) Increase the number of times they buy from you.

Don’t be deceived by how simple this powerful model is. Take the time to look at your business and map out your business in terms of customers, average transaction values and the number of transactions per customer. Then look at ways that you can increase the last two factors in particular. Jay Abraham has shown that time after time, there are massive profits hidden in the customer bases of his clients.

5 The Power Parthenon is a technique to create and integrate multiple methods of finding new customers. Each technique reinforces the other and protects you from any problems if you just use one main method of attracting customers and new leads.

It is impossible to explain Jay’s concepts in a short article but I recommend highly the following:

Jay Abraham has written a best selling book called “Getting Everything You Can Out of All You’ve Got” which is excellent and highly recommended. It is one of the few business books I have given a five star rating on my Business Coaching blog.

Jay Abraham also has a popular audio program with Nightingale Conant called “The Mastermind Marketing System”. This is absolutely superb and is the reason for my addiction to the ideas of Jay Abraham.

Jay Abraham has been a massive influence on the ideas and methods of business coaches and marketing consultants throughout the world and is at the very centre of Business Growth Coaching.

If you are not familiar with his ideas I urge you to find out what you can and discover why businesses have been prepared to pay him $5,000 per hour plus a 25% share of the extra profits he generates.

No wonder Jay Abraham is known as a marketing wizard.