There are a variety of ways to send visitors to your website. You can pay for it by buying advertising; you can create it by social networking; you can assemble a mailing list, or leverage off other web-business mailing lists; or you can develop visitors from natural search engine listings by employing SEO (search engine optimization). The latter is the subject of this article, which will look into two facets to be mindful of when applying search engine optimisation to to your writing and website.

Theme Relevance Acts Like Honey To A Bee Where The Search Engines Are Concerned

When writing content for a webpage, conduct some initial keyword examination to seek out a number of connected keywords that are relevant to that market. For instance, if you were developing some content relevant to personal success, you should pepper your writing with other associated & relevant keywords such as ‘goal setting’, ‘law of attraction’, and ‘business success’. It’s rumored that the search engines can observe the time a person stays on a webpage, and the longer they stay, the more likely it is seen (to the search engines) that a website must be of relevance and value to the users’ search, and hence the greater the chance the search engines will increase the ranking of your page. So make your writing helpful and relevant for this purpose.

This will also boost the chance that visitors will bookmark your site to their favourites folder, which can lead not only to return visits, but to greater search engine credibility.

The Meta-Tags Behind Your Webpage

An additional key to optimization is to ensure that you make the best use possible of the meta-tags on each of your webpages. The main ones of importance are the Description Tag and the Title Tag. The title tag is what appears as the blue underlined text that shows in Google’s search results, and the Description tag is what appears underneath the title. A Title Tag should never be more than sixty characters long, this includes the spaces, and the Description tag should never go longer than one hundred and forty characters.

Consider the Peel Away Ads site for example. If you Google the term “peel away ads” you will see its title tag display as: “Peel Away Ads with Awesome Bonuses – $17″, and the description tag is: “Peel Away Ads is the perfect solution to grab the attention of your website’s visitors. This Peel Ads package includes 7 software programs for a total …” Note that the description tag has been cut off after the initial one hundred and fifty characters. The same will occur with a title tag which is over 65 characters.

What you say in the Title and Description tags are not only highly relevant for ranking for the keywords that you are going after, but in addition to that, what you put within them will have a significant bearing as to whether visitors click on to your site or not. You can discover a lot more about search engine optimization and all the other facets of web-marketing within the PortalFeeder group.