After running through the normal procedures of starting a business, it was time to address the matter of professional custom logo design. The one thing I’ve learned with regards to business is that it is common practice for busy business men and women to make a decision based on first impressions. Therefore, a professional logo design should say as much as possible about a company.

With this in mind, the next step was to seek a competent logo design company to develop a corporate logo design that would help display all the values my company is known for. Having said that, I was not searching for a traditional corporate logo designer because of my budget and time constraint, but neither was I searching for an amateur. Luckily, the internet is laden with design firms whose work is pretty decent.

After browsing the net and analyzing about 30 different design firms, I noticed and learned a few things. The most important thing I learned was always make it a point to read the small print. Most sites contain press stopping headlines and prices but unknown to most, they are subject to caveats. Do not fall for these sly schemes. Below are 3 of the most common ones.

Too few FREE Revisions
Many sites display distinctly ridiculous low fees for their packages but an in depth look would expose the setbacks. Many low price packages only come with just 2 free revisions or fewer. If the designer does not develop something up to your expectations within this period, you might probably end up having to part with extra until you end up getting what you want. To be certain that you steer clear of this situation, always seek deals with unlimited revisions or a full money back guarantee.

Price Covers Initial Work ONLY
A lot of logo design companies use this sneaky trick as a way to force a little extra cash from many unsuspecting clients. The displayed figure only refers to initial creative designs and does not cover the final logo designs. Clients would probably have to spend extra if they would like to have the finalized design. You can avoid this situation by making certain that the price stated covers ownership of the confirmed design.

High Resolution Files
This is amazingly another way certain logo design companies trap you when you least expect it. This time around, the price displayed covers everything from the preliminary designs to the finalized professional logo design. The catch is it does not cover hi-res files. You will discover that hi-res files are vital for printing purposes especially for company stationary such as name cards and letterheads.

Do not get so easily impressed with the low rates presented by a few logo design firms. If you feel it seems too good to be true then it probably is. Do some research just to be safe.

From the 30 or so design companies I looked at, most of them displayed prices ranging from $50 to $500 for their design services. I chose the one that costs around $70. It not at all difficult to find a corporate custom logo design company that’s not out to scheme you. Just use the tips listed above and you should be okay.