The aim of the game is to provde Guaranteed Top 10 Search Engine ranking to your customers but how lots of so called experts in the field really understandthe psychology of the search? I do not mean the workings of Improving Search Engine ranking by placing key words in the appropriate places on web sites but more importantly appreciating|recognising|comprehending|understanding[/spin] the psychology of the visitordependant on their gender.

A short conversation with some women colleagues interesting differences, ask a lady what she would type to search on a subject and it becomes clear that there is a obvious difference in approach and language.

It has long been acknowledged that any Search Engine placement service worth it’s salt spends a major amount of time with a client in order to understand the product and the market and thus keywords are chosen accordingly however how many consultants actually look at the gender profile of the market. Not too many I would presume.

In any other market identifying a market is relatively simple, based on buying statistics and in most cases the product itself. On the Internet it is completely different, how do you know the gender of the person visiting your website ? you don’t … the all male preserve of a site marketing tools, for example, can be visited by women in search of a giftfor example and thus to attract the maximum number of visitors it needs to accommodate all possible search patterns.

Staying with the Tool site offers a excellent example of how the sexes differ , a male searcher looking for a an adjustable spanner would put in something like “adjustable spanner 10 to 30 mm’ … his wife looking for the same piece of kit might well type “adjustable spanner” … a simplistic example I know but it highlights the point. A female searcher is likely to be less accurate to produce many possibilities which they can leaf through, a male searcher will describe accurately what he wants and buy the first one that meets the requirement.

So , how does one deal with this difference in thinking patterns? Well the obvious way really, do not presume you understandthe gender of your visitors and as importantly do not leave the choice of those significant keywords up to a single webdesigner or even a same gender team. After any attempt to help a client identify the correct keywords I suggest you revisit the list and reconsider the process using a mixed gender team, maybe even going through male and female members at different times to guarantee that there is no weakening in the approach.

Only then can you cover all the bases.